Celtics unveil 'Different Here' slogan ahead of 2024 playoffs

Team collaborates with artists to enhance the visual identity of the mark

The Boston Celtics have unveiled the official slogan for their 2024 playoff campaign: "Different Here."

The phrase is intended to capture the unique spirit and determination of the Celtics organization and its fans. The team has collaborated with artists to develop the visual identity of the mark, with a focus on creating an aesthetic that is both eye-catching and meaningful.

The Celtics are hoping that the "Different Here" slogan will inspire fans and galvanize the team as they make a push for their 18th NBA championship.

Fans can purchase "Different Here" merchandise at the Celtics' official team store or online.